Welcome to the "Customer Service Communication Skills" version of the "Performance Excellence" video series. This is the second video lesson in a series of 12 and covers how leaders should support the people you manage, and treat them like customers by using big three elements of skills and behaviors; goodwill, integrity, and competence. To give great service, one of the things you have to learn to do is LOVE customers. Not like them. Not tolerate them. Not endure them. LOVE them. If your organization doesn’t serve customers properly, you can bet customers will replace you with someone who will. This video series will help you communicate properly with customers, generate satisfied customers, and contribute to a great customer service organization!