Create a Compelling Product Roadmap
Interactive

Create a Compelling Product Roadmap

Ken Burke
Updated Aug 19, 2020

Customers as well as investors want to know that you're going to be offering new and different products, services, and enhancements going forward. That's what your product roadmap communicates. This walk-through explains the 1 to2-year plan that documents short term and long-term product goals, taking you from product launch to the future incarnation of your product or service. 

Learn why your product roadmap is both a business planning tool and your rollout blueprint and why it's so important to focus on benefits to the customer (not features!) 

You will learn:

  • What should and shouldn't be presented on a product roadmap
  • The three different types of product roadmaps you can use
  • Tips on how to get your customers involved in the process