Coaching Your Sales Team

Ultimately, the goal of sales coaching is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do.

Effective sales coaching is the key to long-term performance improvement and organizational success. In fact, it is the most important job a sales manager has.

In this course the trainer discusses the importance of sales coaching, why sales coaching initiatives often fail, and how effective sales coaching is counter-intuitive.