Coaching Sales Professionals

Sales coaching is the role managers play in developing people, improving performance and achieving goals.  Sales coaching is best thought of as a behavior rather than a task where the focus is on helping team members self-assess and self-discover ways to solve problems and grow.

The objectives of sales coaching are to:

• Assess strengths and areas for improvement
• Provide ongoing feedback
• Develop knowledge and skills
• Change Behaviors
• Inspire self-motivation
• Strengthen relationships