WTF?
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WTF?

What’s the Future and Why It’s Up to Us

Updated Nov 17, 2020

WTF? (2017) documents the recent history and developments of modern digital technologies, and explains why, far from being harmful in and of themselves, these technologies only do damage to business and society when misunderstood by humans. Instead of fearing for the future, we should embrace it and use the attendant technological developments in ways that bring society up rather than push costs down.