Interactive
Using SPIN Selling in Your Presentation
Biz Library
Updated Sep 04, 2018SPIN selling is a four-step model that relies on the theory that successful selling is customer centered and offers customized solutions to your prospect's problems. This course covers the four steps to a SPIN sales call: opening, investigation, demonstrating capability, and obtaining commitment. It also touches on the four types of investigation questions at the heart of the SPIN sales model: situation, problem, implication, and need-payoff (SPIN).
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