The better you understand your customers the better your business can tailor your products and services to meet their needs. To understand your customers you can create customer segment where you have identified specific needs and/or
characteristics of customers that enable you to put them into a discrete customer group.
This video provides an introduction to the process of customer segmentation.
Target Audience
Every business that has customers
Learning Objectives
In this short video we introduce the importance of getting to know and understand your customers as a way to help your business grow.
