Welcome to the topic of continuous quality improvement (CQI)! This video course, "Total Quality Management (TQM)," offers strategies for achieving long-term success in an organization through the comprehensive management of quality. This video lesson, "The Basics," is the second out of five. During this lesson, viewers will learn the definition of TQM, as well as the basic elements that make up TQM. Ultimately, learners will understand that everyone must be involved in the initiative, continuous improvement must occur, and the right culture must be in place for TQM to succeed in an organization.