Thoughtful Leadership in a Digital World

Let’s start here by defining exactly what a thought leader is. According to the Thought Leadership Lab, "Thought leaders are the informed opinion leaders and the go-to people in their field of expertise."

The key concepts here are "informed" and "expertise." Essentially, the unique selling point of thought leaders is that they are the beacons of knowledge within their particular industries and fields. And what sets them apart, even from those with similar skillsets and knowledge banks, is their ability to recognize an opportunity and their entrepreneurial drive to take full advantage.

The Digital Opportunity 

In terms of available opportunities, they don't come much bigger than digital — and as a sector, as a space and as a strategy, digital potential is only going to become even more colossal.

We have long surpassed the time when digital was an optional extra; it's now a mission-critical must-have, and this digital transformation is expected to penetrate every area of business, from processes to culture and customer care.