The Value of Podcasts - Insights and Strategies Series

Entrepreneur Pete Williams presents a powerful way to connect with your market. He explains how to make and distribute podcasts, what length and how many, and how they can become a core aspect of your content marketing efforts. He covers content marketing, common misconceptions and how they can build relationships. He explains the power of global audience and statistics and the need to track results.

A short program designed to provide participants with strategies and examples so they consider the use and impact of podcasts and social media.

Key Learning Points
•    Why is podcasting popular?
•    Content marketing
•    How to make and distribute podcasts
•    What length & how many?
•    Common misconceptions
•    Global audience & statistics
•    Tracking results
•    Podcasts build relationships

Target Audience
All staff, Trainers, Teams, Sales and Service Staff, Managers

This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.