Interactive
Territorial marketing: stakeholders and customers
The importance of the relationship between the internal and external market.
Martina Tombolini
Updated May 06, 2021Do you know how many and who are the people, bodies and organisations involved your area, either because they are located there or because they are thinking of moving there or investing in activities and initiatives? The banks, private and public bodies, forces of law and order, sports clubs? All of these are the stakeholders you have to keep in mind if you want to promote your territory.
