Course Overview
Explains how the price of a product is usually determined in relation to competitors, the size and status of the organisation, and so on. Makes the case for considering the customer’s perspective when setting a price, and how the perceived value may differ from a product’s actual value.
Learning Outcomes
- Describe the general factors that determine how an organisation sets a price for their product
- Appreciate how these approaches might vary over time in order to adapt with the organisation’s financial situation
