Welcome to the “Promoting Your Personal Brand Ethically” video lesson intended to help you keep ethics top of mind as you go through the hiring process. This lesson is part of the “Selling You” video course, which guides ambitious individuals in pursuing their dreams and achieving their professional goals. In this lesson, viewers will learn the many drawbacks of fudging facts in an effort to get a job. Ultimately, learners should understand that, if their brand story is compelling enough, they shouldn’t even be tempted to lie when pursuing a job opportunity.