Sales Prospecting: The Original Sales Funnel

The sales funnel represents the steps your prospects go through, starting with their first awareness of your company and ending with a purchase. You start with a wide base of people, and the funnel narrows down your prospects with each step in the process. It's your job to set up your sales process to guide your prospects toward a closed deal, and maximize the number of prospects that make it to the bottom and become customers. In this course, we'll discuss the four steps of the sales funnel, going through some examples of what this looks like and how it applies to you.