Sales Prospecting: The Link Between Marketing and Sales

Marketing and sales must work together in order to be successful. Marketing must source prospects and lead them into the sales funnel, ultimately resulting in a sale for you. As a salesperson, you need to understand what marketing does, and how your two departments can work in tandem for the overall good. In this program, we'll talk about several common marketing tactics and how these apply to you and your role. We'll also go over the many ways that marketing and sales should be partnering to stay in alignment with their goals.