Sales Forecasting
Course

Sales Forecasting

Cutting Edge eLearning Solutions
Updated May 18, 2021

Sales forecasting is the process of estimating future revenue by predicting the amount of product or services a sales unit (which can be an individual salesperson, a sales team, or a company) will sell in the next week, month, quarter, or year.

At its simplest, a sales forecast is a projected measure of how a market will respond to a company’s go-to-market efforts.