Retailer Profitability Model for Vendors: 02. Creating Revenue

Chances are you're already doing all you can to give your retailers the best price possible. But what if they keep coming to you asking for even deeper discounts? Your retailers could make a lot more money if they shift their focus to increasing revenue rather than decreasing expenses. In this course, we'll take an in-depth look at revenue and the two ways to create it: traffic and transaction size.