Retailer Profitability Model for Vendors: 01. Introduction

Revenue is the lifeblood of the retailer. They're constantly looking for ways to make more money or cut expenses. As their vendor, where do you fit in? Do your clients see you as a way to help with those functions? How do you get them to see you as an ally rather than just a salesperson? This series will address these questions, helping you take retailer relationships to the "next level."