Recruiting Toolkit: 04. Using Social Media to Recruit

Another way to improve hiring is to incorporate social media into your recruitment strategy. Research shows that 94% of recruiters are using social media to recruit and hire. That's because posting jobs on social media can result in a 30% to 50% increase in applicants. Almost everyone belongs to some sort of social media site. As a recruiter, utilizing social media to post jobs and search candidates can save you time and money. It doesn't cost to create an account and depending on the site, it doesn't cost to post jobs. In this course, we'll go over the best ways to use social media to your recruiting advantage. We'll look at the different ways to post jobs on common sites like Facebook, YouTube, Instagram, Twitter, and LinkedIn. We'll also discuss how to develop a social media recruitment strategy. Finally, we'll talk about what the company should be doing with it's own social media marketing to entice candidates to apply.