Practical Sales Techniques & Strategy

This online course offers techniques and tips that you can incorporate into your own small business to boost sales. First, learn the foundations of small business sales: common-sense techniques such as asking questions, listening, and following up. Then get tips to start building your sales system. The instructor shows that by (1) getting to know the prospects and their needs better, you can (2) provide a brief presentation that focuses on their needs and (3) follow up to determine next steps and encourage them to act. The trainer also provides sales tips and secrets you can use for each stage of the process, as well as suggestions to create your own techniques. To keep your sales going strong far into the future, make sure you check out the section on practicing and measuring your progress and evolving your sales system.

Some Topics to Be Covered:

• Sell benefits, not features.
  
• Sell to the people most likely to buy.
  
• Differentiate your product.
  
• Get face to face.
  
• Focus on the second sale.
  
• Build rapport.
  
• Ask a broad range of questions.
  
• Probe deeper.
  
• Learn to listen.
  
• Follow up.