Perception, Attribution & Learning in Organizational Behavior

Everything about yourself affects how you see things in your day to day life. Your beliefs, your attitudes, your experiences all shift your point of view in a way that is specific to you. This can sometimes be a good thing, as a different perspective on a topic or task can allow group members to find multiple solutions. However, it can be negative if your perception of things begins to cloud your judgement or is severely altered from what it should be. While you do have some degree of control over your own perception and attribution towards things-usually by making a conscious effort to take a second look-you cannot control the perception and attribution of others.

The concepts of perception and attribution are things we encounter every day without realizing it. You normally don't actively think about why you interpreted something the way you did, just the interpretation and how it pertains to the situation at hand. In a working environment, they can make significant differences in how things are done individually and in groups. For business in general it plays a massive role from a marketing and public relations standpoint, as many businesses try to present themselves so that potential customers will perceive them in a certain way. In regards to a business' organizational behavior, it can shape multiple different aspects and impact the tone of the workplace even if the source is a single person.

This course will take a closer look at what roles perception and attribution play in organizational behavior.

Both concepts will be defined, with additional discussion on attribution theory as it pertains to business. You will also learn what you can do to prevent any adverse effects of perception and attribution from affecting your business, and what options are available when there is an effect.