After completing the program, participants will be able
To use their knowledge of markets, customers, technologies, competition and industry dynamics to develop sensible concepts and business models
To make a contribution to implementing strategic programs and to help drive things forward with new ideas
To understand marketing concepts and come up with a program to drive customer satisfaction, customer retention and for capitalizing on customer potential
To make a major contribution to achieving financial objectives by the competent use of profit management tools
To create a working environment that allows for effective, goal-oriented work and efficiency
To skillfully apply tools of employee management and together with others achieve ambitious business goals