Marketing: Generational Differences

Welcome to the “Generational Differences” video lesson intended to inform the learner about shared values and attitudes of the different generational groups. This lesson is the third of three in the “Target Audience” series, which focuses on who to market your products to as well as how to understand different audiences. This lesson summarizes the four generations that marketers pay close attention to—the Baby Boomer Generation, Generation X, Generation Y, and Generation Z. Viewers are informed about who these generations include as well as how they are classified.