Welcome to the “Marketing Ethics” video lesson intended to show the viewer examples of unethical marketing practices that should be avoided as well as how to enact ethical marketing techniques within their organization. This lesson is the fifth of five in the “Intro to Marketing” video course, which covers the basic principles of marketing. This lesson explains the concept of ethical marketing and how to achieve it. Ultimately, learners will have a better understanding of their own organization’s adherence to ethical marketing and how they can personally market more ethically.
