Marketing Essentials: 01. Understanding Marketing

To consumers, marketing can seem like a mystery. We buy things and don't realize how much marketing impacted our decision to buy this brand over that brand. For a business, marketing is an essential function. For those of us outside of the marketing department, marketing can seem complicated and confusing. Yet while it can be tricky, marketing can make your life a lot easier, and your company more profitable. You just have to be familiar with it, which is what this series is in place to help you with. In this course, we'll define marketing for the non-marketer. We'll cover marketing orientations, common marketing terms, and provide a general overview of this complicated, yet critical part of running a successful business.