Mapping the Course to Exceptional Value - Blue Ocean Strategy

When traversing the ocean and uncovering hidden value, it helps to have a map. This helps us keep sight of our destination, any pain points to avoid, and where the hidden value lies.

We've mapped a course to ensure you reach your destination. By the time we get there, you'll understand how to uncover and create exceptional value for buyers by identifying and addressing pain points within the market.

This course has been developed in collaboration with the Blue Ocean Academy™, based on Blue Ocean Strategy © Chan Kim & Renée Mauborgne.