Managing Risk: 12. Reputation Management

Warren Buffet says, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." This is so true, particularly in our age of social media. Whatever we're doing, we need to be acting as if our reputation depended on it...because it does! We must first look internally at our hiring, training, and general processes. Then, we must evaluate the management of our external reputation, which includes our critically-important online presence. This course goes through both of those profiles, and how to make sure your company is getting the "thumbs up" and "five stars."