Managing Enterprise Accounts: Selling Benefits
Interactive

Managing Enterprise Accounts: Selling Benefits

ej4
Updated Apr 29, 2020

Selling features of your product or service won't get you very far. Selling benefits means selling solutions to your customer's unmet needs. That's the sweet spot, and that's what we'll be covering here. In this course, we'll talk about knowing the difference between features and benefits. We'll go over turning features into benefits. And we'll also talk about how to illustrate benefits.