Course Overview
Differentiates between the two major types of customer, and explains why internal customers are often not treated the same as external customers. Makes the argument that maintaining a customer-centred approach when dealing with internal customers, in ‘moments of truth’ and through ‘silo’ working, is vital to an organisation’s success.
Learning Outcomes
Differentiates between the two major types of customer, and explains why internal customers are often not treated the same as external customers. Makes the argument that maintaining a customer-centred approach when dealing with internal customers, in ‘moments of truth’ and through ‘silo’ working, is vital to an organisation’s success.
Learning Outcomes
- Know the difference between internal and external customers, and why both are integral to organisational success
- In particular, recognise the importance of treating internal customers as you would any others
