Welcome to the “A Unified Communications Strategy for Content” video lesson intended to highlight the significance of UC as a key strategy for content. This video lesson is the second of four in the “Improving Organizational Execution” video course, which provides strategies to help organizations put their well-laid plans into action. In this lesson, viewers will learn why UC should be a core competency for organizations. Plus, learners will uncover the competitive value of a shorter time to market of information and skills, as well as discover the role of UC in becoming more agile and responsive.