Welcome to the "Igniting Creativity" series of video lessons meant to improve your mental agility and flexibility so you can succeed in today's rapidly changing business world. This video lesson, "Conducting a Brainstorming Session," is the sixth of eleven. From this lesson, the viewer will learn the typical structure of a brainstorming process and come to understand the roles and rules necessary for a productive event. Ultimately, the learner will be able to appreciate the value and objectives of a brainstorming session.