Welcome to the "How To" series, which provides quick and easy tips on how to handle a variety of common work situations. This video lesson, "How to Build a Personal Brand," offers several ideas for creating and maintaining an effective personal brand. Tips include reviewing your current brand, cleaning up your social media, being thoughtful about every message and post, and associating with strong brands. Ultimately, you will learn the importance of adding value in everything you do and making yourself an asset who people will want to work with.