Good Company, Part 2: Be the Organization That People Want to Work For, Partner With, Invest In, and Buy From

Course Overview

What is “good company”? What does it mean to be “good company”? It is the organization that people want to associate with — the organization that is successful and strong to the core. Topics include reasons to operate a business in an ethical manner virtues for effective and profitable leadership fostering an ethical culture and doing right thing in challenging situations.

Target Audience

All audiences

Learning Objectives

• Demonstrate how to build trust and know the top reasons why customers choose a business.

• Answer the Social Significance question.

• Learn what customers need and what top management should know.

• Learn strategies for building relationships.