Welcome to the “Going Green: Promoting Green Initiatives” video lesson meant to explain how to cultivate and sustain support from your coworkers for your green business practices. This lesson is the final of six in the “Going Green” video course meant to help you and your organization become eco-friendlier—from your policies to the frontline workers. By creating incentive programs and making it part of your culture, you’ll be able to instill passion in others for helping the environment. After completing this lesson, you’ll be able to ensure commitment to your green initiatives.