There is a powerful connection between the words we use and the results we get. What you write and what you say can have a lasting imprint on others. When you listen, it is important to judge the content of the message and not the speaker. The more you understand yourself and others, the easier it is to use appropriate words and tone. Through your positive use of words and actions, coworkers, clients, customers, and vendors will see your organization as personable, friendly, and respectful.