Welcome to the "Effective Writing Skills" video course meant to help learners transform their business writing into professional, accurate, and meaningful correspondence. This video lesson, "Composing Effective Reports," is the seventeenth of eighteen. During this lesson, viewers will learn how to use the three what's -- What? So what? Now what? -- to organize their report. They will also receive tips on creating the major elements surrounding the body of a business report: executive summary, introduction, conclusion, and recommendations.