Welcome to the "Customer Service Communication Skills" version of the "Performance Excellence" video series. This is the fourth video lesson in a series of 12 and discusses why the best person to satisfy customers is the first person they talk to, and how you can avoid passing customers around from person to person. To give great service, one of the things you have to learn to do is LOVE customers. Not like them. Not tolerate them. Not endure them. LOVE them. If your organization doesn’t serve customers properly, you can bet customers will replace you with someone who will. This video series will help you communicate properly with customers, generate satisfied customers, and contribute to a great customer service organization!