Course Overview
This CRM (or Customer Relationship Marketing) e-learning covers the definition of CRM and how it developed over time. Examples of CRM in action illustrate the benefits of an effective CRM system.
Target Audience
Business and corporate
Learning Objectives
- What is ‘CRM’?
- How did it develop?
- What does CRM look like in action
- What are the benefits of CRM
Duration
40 Minutes
