Corporate Valuation: Valuing Intangible Assets
Interactive

Corporate Valuation: Valuing Intangible Assets

Intuition Publishing
Updated Sep 24, 2020

An intangible asset is a non-monetary asset without physical substance. Examples include copyright, patents, and purchased goodwill. Here we investigate the tricky area of valuing brands, a major type of intangible asset, using the historic cost, discounted cash flow, and relative value approaches.