Welcome to the “Communication Toolkit: The Power of Storytelling” video lesson meant to explain how stories can help you share ideas and gain buy-in from others. This video lesson is part of the “Communication Toolkit,” which instructs employees and employers on how to improve their communication skills. By understanding the components of an effective story and how they can be leveraged to convey meaning and generate empathy, you’ll be a more effective communicator at work. (Keywords: persuasion, selling, compelling)