Brand Management: 02. Promoting Your Brand

You've come up with a brand that you're passionate about. You've got brand standards in place and your messaging is ready. Now what do you do? If you want your brand to stand out, you have to promote it and you need to distinguish your brand from its competitors. In this program, we'll go over how to get your business noticed. We'll cover how to be seen, becoming your brand's authority, networking, using social media, and interacting with customers.