Brand Management: 01. Building Your Brand

In this series of programs, we'll take an in-depth look at what Brand Management is all about. Creating a brand helps you build long-term, sustainable growth. It's an ongoing process that should always be the core focus of your business, regardless of your size. A powerful brand can support any business through any environmental factor that comes along, so if your company struggles with branding, these courses will help guide you. In this program, we'll discuss building a brand, including how to define what your brand is, how that will impact your current customers, brand standards, and more.