Blue Ocean Shift
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Blue Ocean Shift

Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

Updated Nov 16, 2020

Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.