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Account Management (Part 1 of 6): Managing Accounts Versus Selling to Customers
Biz Library
Updated Feb 18, 2019Welcome to the "Managing Accounts Versus Selling to Customers" video lesson meant to address the key differences between customers and accounts. This video lesson is the first of six in the "Account Management: Establishing Lasting Partnerships" video course, which teaches learners how to cultivate loyal relationships with accounts. In this lesson, learners will become familiar with the four major characteristics of an account and realize the importance of an account relationship in building loyalty.
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