SWOT has been around for decades and could lay claim to being the most widely used strategy tool in modern times.
Benefits of using this Useful Guide
The goal of this Useful Guide is; To introduce SWOT as a useful strategy tool, To help you carry out a SWOT analysis that is robust and relevant, To guide you around its pitfalls, so that you can create a strategic direction for you or your organisation.
SWOT: What it is
SWOT is a popular 4-box strategy analysis and strategy development model.
