A Framework for Inbound Lead Generation

There are three types of lead generation: Seeds or word of mouth, Nets or Inbound Marketing and Spears or Outbound Marketing. In this course you will focus on Nets and Inbound Marketing as a way to help grow your business. By using the Marketing Framework to assess your organization, you’ll be able to identify what you are currently doing well and thus know what is already working, as well as identify what you can do differently to strengthen your inbound marketing and increase your leads.